@Glow Fans: gut zu wissen

[Vania]

Ich hab hier was gefunden... Besonders interessant fand ich die auserkorene Zielgruppe dieses Duftes (sorry, aber ich konnte mir ein Grinsen einfach nicht verkneifen) Lest selber:

J.Lo goes for the Glow

US-born actress and singer Jennifer Lopez’s freshly-washed skin is reputedly the inspiration for a new fragrance – Glow by J.Lo – from Lancaster, the prestige division of US brand Coty, and Netherlands-based perfume creator Quest. The soft floral scent, with soapy overtones, features orange flower and grapefruit top notes with jasmine and orris heart, and base notes of vanilla and musk. The four-sku line will launch in the US, Germany, Canada, South America, and the UK in September 2002; in Japan in December; with roll-out to the Middle East and additional European countries to follow in March 2003.

"The primary target is 15- to 25-year-old women who are tuned in to style, rap, and pop," vp marketing cosmetics and American licenses for Lancaster Catherine Walsh said. "The secondary target is 10- to 15-year-old girls who are addicted to MTV, and keep in touch constantly through instant messaging," Walsh added.

The global advertising campaign, featuring a naked Lopez partially obscured by steamed glass, will run from September in teen magazines, ethnic press, and fashion magazines.


Ich wusste schon, weshalb ich den Duft nicht mag... Aber man kann ja auch nicht alles mögen...

LG Vania

[Shiva]

P.S.: Ich mag Glow auch nicht...