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"Body care product and soft drink by the same name will debut in Japanese market by April 2004 under planned joint venture between Shiseido and Coca-Cola, companies announce. Agreement calls for launch of “slimming” products based on the Shiseido-developed theory of “diet by the use of scent.” Companies will work together to develop products, brand name and packaging design, as well as advertising, communication and “market activation” programs."